For parenting creators who give a damn about what they recommend.
We're looking for creators in the parenting space whose audience would actually benefit from a 14-night protocol that fixes the toddler bedtime battle. Two ways to partner: 50% commission on every sale, or a flat fee for a sponsored segment. Pick what works for you, propose your terms below, and I'll personally reply within 48 hours.
Pick your partnership
You get 100% of the credit for your sales.
A lot of your audience watches on smart TVs and buys later on their phones — which breaks standard tracking links. Here's how we make sure you still get paid:
🔗 Dedicated co-branded page
A custom, easy-to-say URL — littlesystems.io/yourname — with a welcome message specifically for your viewers. Easy to remember, easy to retype on a different device.
🎟 Custom promo code
You get a specific discount code (e.g., YOURNAME10). Our system hard-codes the coupon to your account. If a viewer uses your code, you get the commission — even if they never clicked a link.
📊 Zero admin work
Private dashboard shows your clicks and sales in real-time. Commissions pay out automatically via PayPal on Net-30. You focus on content; we handle the back office.
📋 Campaign brief
Brand kit & campaign overview
Channel mix · deliverables · timeline · usage rights · payment · brand voice · asset kit · everything an agency asks for. Click to expand.
Everything you (or your manager) need before booking. Skim it, share it with your team, then propose terms in the form below. We try to answer every reasonable question up front so the back-and-forth is short.
Podcast audio
60–90s host-read mid-roll. Promo code spoken 2× + the easy URL.
1× Reel (30–60s) + 3 Story frames w/ link sticker. Pinned 7 days.
YouTube
60–90s integrated mid-roll (preferred over pre-roll). Pinned comment + indefinite air.
Bundle
≥2 channels in the same drop = tiered discount on the flat-fee rate.
0 · Who we partner with
We're not chasing follower counts. The two questions we ask:
- Does your audience overlap with parents of toddlers (18 months–4 years)? A 30k-follower mom creator with engaged comments outperforms a 1M generalist for us every single time.
- Do you actually try the product before recommending it? We install the Masterkit on your phone before any content goes live. If it didn't work for you, say that — we'd rather hear "not for me" than read a hollow read.
Strong fits: parenting / sleep / mom / dad / family-life creators on YouTube, Instagram, TikTok, and parenting-niche podcasts. Sub-stack and email newsletter parents too.
Soft fits we'll still talk to: general lifestyle creators who have a personal toddler-bedtime story to tell, or "dad humor" / tech-dad creators who want to be the first to try it.
Angle ideas — pick one that fits your audience
You know your audience better than we do. These are starting points — not scripts to copy. The right angle for you might be none of these. The point: pick a specific 2AM moment your audience has lived, and lead with that.
General parenting / mom creator
The bedtime battle nobody warned you about. Lead with the 2AM pillow question + the specific moment you almost lost it.
Hook: "It was 2AM, the fifth time he'd climbed out, and I sat down on the hallway floor and cried."Dad humor / tech dad
"I'm an engineer. I'm tired of improvising at 2AM." Lean into the systems / debugging frame.
Hook: "My toddler has been throwing exceptions at 2AM for six months. So I installed a patch."Pregnant 2nd-time mom
What I'm doing differently before baby #2 arrives. Position the protocol as preventive — older one sleeping before newborn shows up.
Hook: "I have 9 weeks until the new baby, and the toddler is still in our bed. Here's the deadline plan."Wellness / sleep creator
The data-backed bedtime routine that isn't cry-it-out. Cite the 50+ peer-reviewed studies on visual boundary cues + consistent routines.
Hook: "There's a 2015 meta-analysis on toddler sleep nobody's talking about — and one app actually built around it."Single parent
You don't have to be the entire system. The app holds the protocol; you just hold the kid.
Hook: "Bedtime alone with a toddler used to break me. Now the iPad runs the routine and I just show up."Strong-willed-kid parents
Night 4 is the inflection point most parents don't expect. Counter-intuitive timing makes for a great hook.
Hook: "Everyone said 'it'll take three weeks.' Night 4 changed everything."Twins / shared-room parents
The Travel / Caregiver Mode in the add-on bundle handles shared-room toddlers — specific edge case = specific story.
Hook: "Two toddlers, one room, one of them never slept. Here's how we finally got both down."Caregiver / grandparent creator
Outside-looking-in POV. "The routine I wish my kids' parents had known sooner."
Hook: "I raised four. If I'd had this when my grandkids' parents were going through it, none of us would have been so tired."1 · Requested deliverables (per channel)
Podcast audio read
60–90s host-read mid-roll. Mention the proprietary mechanism by name (Silent Return Method) + promo code spoken twice. We supply a 1-page bullet brief — script is in your voice.
See a sample script
1 × 30–60s Reel (in-feed + Reels tab) + 3 Story frames with link sticker. Pin Reel to profile for 7 days. Original audio preferred.
See a sample Reel script
YouTube integration
60–90s mid-roll integration (~25–60% point of the video, not pre-roll). Pinned comment with promo code + URL for the life of the video. Video stays live indefinitely.
See a sample mid-roll script
TikTok
1 × 30–45s video. Same brief as IG Reels — slightly more native/casual tone. Comment-pin with the promo code.
See a sample TikTok script
Newsletter
Dedicated send (preferred) OR top-of-newsletter feature with hero image + ~80-word write-up + tracked link. One send per booked campaign.
See a sample newsletter blurb
I usually don't write about products in here, but a few of you have asked what we did about our toddler climbing out of bed eleven times a night, and the honest answer is: Little Systems. It's an app — not a book — that runs the bedtime routine with a glowing Boundary Clock and a protocol called the Silent Return Method. Took 14 nights. We have our evenings back. They gave me a code if you want to try it: [YOURNAME15] for 15% off, $47 one-time, 14-night money-back. littlesystems.io/[yourname]
Bundle (multi-channel)
Any 2+ channels above in the same drop window = tiered discount on the flat-fee rate, and an extra performance-bonus tier if conversions clear a threshold (negotiated).
2 · Campaign timeline
- Application → review: Anthony personally responds within 48 hours.
- Approval → kickoff: Media kit, dashboard login, custom promo code, and brief emailed within 24 hours of approval.
- Optional kickoff call: 15–20 minutes with Anthony if you want to talk through the brief, the mechanism, or your angle. Most creators skip it; the brief is self-serve. Schedule via the calendar link in the kickoff email.
- Content brief signed: within 7 days of kickoff.
- First draft delivered: at least 5 days before air date so review fits inside one business cycle.
- Brand review window: 48 hours. One round of notes, then it's yours.
- Go-live: on the agreed date. Tracking is live the moment your link/code is published.
- Reporting: commission partners see live numbers in the affiliate dashboard; flat-fee partners get a 14-day post-air performance recap on request.
3 · Usage rights
- You own your content. We never claim ownership of the master files.
- 90-day limited license: we can re-share clips/quotes on our owned channels (IG, TikTok, YouTube, LinkedIn) with creator credit + @tag, no edits beyond trimming for length.
- Whitelisting / dark posts: opt-in only. If you opt in, we can boost your organic post as a paid ad through our ad account for 60 days. We cover the spend; you keep the audience and the engagement.
- No alterations: we don't re-cut, re-voice, strip your watermark, or splice your content into someone else's ad.
- No AI cloning or synthetic likeness, ever. We will not run your voice, face, or likeness through generative AI to produce derivative content. If we want a new spot, we book a new spot.
- Likeness outside the original posts: we only use your name, photo, or quote in marketing materials beyond your original posts and our 90-day re-share license with your written ok (a "yes" reply email counts).
- After 90 days: we ask before re-using. Extensions are usually granted with a small extension fee.
4 · Exclusivity
- No category exclusivity required. Mention other parenting brands all you want — that's not our business.
- 30-day cool-off before a paid integration with a directly competing toddler-sleep app (Snoo, Owlet Dream app, Hatch+, etc.) on the channel that ran our paid integration.
- Organic / unpaid content is fully yours. If you organically recommend a competitor next week, that's normal — no penalty.
5 · Approval process
- One round of brand notes on your first draft. Turnaround ≤48 hours from us.
- What we check: factual claims about the product, the mechanism names (Silent Return Method, Boundary Clock), the promo code, and the URL.
- What we don't touch: your voice, your edit, your comedic timing, your personal story. That's why we picked you.
- Final edit lives with you. We sign off go/no-go, you ship.
6 · Payment terms
- Commission partnership: 50% on the $47 Masterkit + 50% on the order bump + 30% on premium upsells. Net-30 PayPal via the ThriveCart affiliate dashboard. Sales in January pay out the first week of March (locked after the 14-night refund window closes).
- Flat-fee sponsorship: 100% paid in advance, before content goes live. PayPal, Stripe, or ACH. We honor your standard rate card and invoice on your terms. No Net-60.
- Bonus stack (flat-fee only): you also get a custom promo code so your audience saves 15%, AND we can layer a performance bonus on top if conversions clear a negotiated threshold. Zero downside to you.
- Kill fee: if we cancel a booked flat-fee campaign before you've started production, the deposit is refunded. After you've delivered a first draft, the fee is 100% — your work is done either way. If you cancel before delivering, refunds are pro-rated based on what was already produced.
- Reporting cadence: commission partners watch live numbers in the ThriveCart affiliate dashboard 24/7. Flat-fee partners get a written 14-day and 30-day performance recap (clicks, conversions, revenue) emailed by Anthony — no separate request needed.
7 · Brand voice & messaging
What we want you to say (and show):
- ✓ "Silent Return Method" / "Boundary Clock" / "14 nights" — proprietary names, please say them once.
- ✓ "An app, not a course / book / PDF." We build software for the moment of the meltdown, not theory you'd have to memorize.
- ✓ "Parent-led, not child-led." Reinforces the boundary mechanic.
- ✓ Show the app on a phone or iPad on-screen for 3+ seconds if you can — best CTR.
What to avoid:
- ✗ "Medical-grade," "doctor-recommended," "clinically proven" — we are none of these.
- ✗ "Cure" / "guaranteed sleep through the night" — guarantees we don't make.
- ✗ "Sleep training" / "cry it out" framing — it's neither. Call it a behavioral routine.
- ✗ Newborn / infant claims — the protocol is for 18 months to 4 years.
8 · Required disclosures (FTC)
- Verbal or visual: include
#ador#partnerin the caption, OR a verbal "this is a paid partnership with Little Systems" before the segment starts. - Above the fold: disclosure goes BEFORE the More button cuts off the caption — not buried at the bottom.
- Frame: "behavioral routine" — not "medical advice."
9 · Visual & asset kit (shipped on approval)
- Logo: light + dark PNG/SVG.
- App screenshots: retina PNGs of the Boundary Clock, the routine builder, the Parent SOS, the parent dashboard.
- B-roll: optional ~15s product demo clip to drop in over your face cam.
- Hashtags:
#LittleSystems·#BedtimeRescue(we track impressions). - Tag us: @BuildLittleSystems on Facebook. (Instagram handle coming soon.)
Brand palette:
10 · What we're optimizing for
- Authentic POV. "Here's what I tried with my kid" beats "Here's an amazing product." We trust your audience to tell the difference.
- Specifics over slogans. "Night 4 was the inflection point — he stopped getting out of bed" lands. "Amazing product" doesn't.
- Show the app in motion for 3+ seconds — Boundary Clock state, routine checklist, or the Parent SOS breathing pacer. We'll send install instructions so you can demo it on your own phone.
- One emotional beat per segment. 60 seconds is enough for one specific 2 AM moment, not a feature tour.
Questions before applying?
Anything not covered above — agency questions, multi-channel rate cards, white-label opportunities, podcast network deals — email hello@littlesystems.io with "Partnership —" in the subject line. Anthony reads every one.
Read first Partnership Program Terms & Conditions
We believe in building tools that actually work for exhausted parents, and we want to partner with creators who share that mission. Our partnership program is simple, highly lucrative, and designed to give you 100% credit for the audience you bring to us. Before you apply, please review our program terms below.
1. Commission Structure
We offer one of the most generous payouts in the parenting tech space because we value your influence.
- Front-End Sales: You earn 50% commission on the core Little Systems Masterkit (retails at $47).
- Order Bumps: You earn 50% commission on the Ultimate Contingency Bundle (the single checkout add-on combining Sick, Travel, and Caregiver modes — $37).
- High-Ticket Upsells: You earn 30% commission if your referral upgrades to our premium Founders Club / VIP coaching packages.
- Average Earnings: Because our checkout funnel is highly optimized, our Average Order Value (AOV) is significantly higher than our $47 front-end price — meaning more money in your pocket per click.
2. Attribution & Tracking (Creator-Friendly)
We know your audience might watch your video on a Smart TV and buy later on their phone. We use industry-leading tracking to make sure you get paid:
- 60-Day Cookie: If someone clicks your unique link, you receive credit if they purchase anytime within the next 60 days.
- Hard-Coded Promo Codes: Upon approval, you receive a custom promo code (e.g.,
YOURNAME10) to give your audience a discount. Our system hard-codes this coupon to your affiliate profile. If a viewer uses your code, you get the commission — even if they switch devices and never clicked your link. - Co-Branded Pages: For high-volume creators, we build a dedicated landing page (
littlesystems.io/yourname) tailored specifically to welcome your audience.
3. Payout Schedule
- Platform: All tracking and payments are securely handled through our affiliate portal (powered by ThriveCart). You have access to a private dashboard to view your clicks, conversions, and commissions in real-time.
- Timeline: To account for our customer refund policy, commissions are locked and paid out on a Net-30 basis (e.g., sales made in January are paid out the first week of March).
- Method: All payouts are issued automatically via PayPal.
4. Brand Guidelines & Marketing Rules
To maintain the integrity of the Little Systems brand, we ask all partners to adhere to the following rules:
- FTC Compliance: You must clearly disclose your affiliate relationship in your videos, captions, or posts (e.g., using #ad, #partner, or a verbal disclaimer) in accordance with FTC guidelines.
- No Medical Claims: Little Systems provides behavioral routines and tools, not medical advice. Partners may not make guarantees about children's health or absolute sleep guarantees. Keep it honest and focused on your personal experience.
- No Search Engine Bidding: You may not run Google/Bing search ads bidding on branded keywords like "Little Systems," "Little Systems App," or "Bedtime Boundaries App."
- No Coupon Site Spamming: You may not submit your custom promo code to public discount sites (like RetailMeNot, Honey, etc.). Your code is an exclusive perk for your audience. Violations will result in the code being deactivated.
5. Application Process
Once you submit your application below, our team reviews your platforms. We are looking for creators who share authentic, unfiltered parenting content.
If approved, you receive an email within 48 hours containing your dashboard login, your unique links, your custom promo code, and access to our media kit (logos, app screenshots, and talking points).
Apply to partner
Takes ~3 minutes. I read every application personally.
Application received.
I read every application personally. If approved, you'll receive an email within 48 hours with your dashboard login, unique links, custom promo code, and access to our media kit. If we're not the right fit right now, you'll still hear back — silence is rude.
— Anthony